How Bloggers Can Track and Optimize Campaigns Like a Pro: 8 Key Tips for Influencer Marketing and Working with Brands

Let's face it, Influencer marketing is now a fiercely competitive terrain. It is way more than just creating any kind of content...

The 4 Kinds of Influencers. Which One Are You? Which One Do You Need?

I woke up one day to realise there was a never-ending conversation about who is an Influencer? Do you become an Influencer mainly...

There is such a Thing as 'Blogging Etiquette'. Here are 6 of them.

Etiquette is the acceptable way to behave in society. Now, the word society can mean anything from in the office, when receiving...

The Difference Between Bloggers, Creators and Influencers

These 3 words are used interchangeably when describing an online 'talent'. To make it easier on all of us, I have scoured through...

8 Reasons Why Brands Should Work With Bloggers.

Do you remember the several times Facebook, Instagram, WhatsApp, even Twitter and other platforms have been down because of one issue...

3 Lessons From Davido's N100m Birthday Challenge

There is no single person who hasn't heard of how Davido a.k.a. OBO; raised over N100m from friends and family on his birthday yesterday...

5 Steps on How To Work with Bloggers

You know how they say creative people need a little extra patience when working with them? Well, when working with Bloggers, you...

7 Reasons Why Brands Need Bloggers

Brands have switched outdoor billboards for website leaderboards. They've gone from paying modelling Agencies to paying Instagram...

The 3 Most Important Lessons To Learn from Facebook, Messenger, Instagram & WhatsApp 8-Hour Blackout

We've all heard the phrase 'Never put all your eggs in one basket'. But it seems we never learn. In the first quarter of 2019,...