I woke up one day to realise there was a never-ending conversation about who is an Influencer? Do you become an Influencer mainly because you have a large following? Or is it because you change people's minds and get them to behave in a certain way?
In this article, we'll be talking about the different kinds of Influencers and gauging the kind of Influence they actually have on people.
The kinds of Influencers depend mainly on the number of followers but some other metrics to note are
- Reach
- Engagement
- Niche focus
These are some of the key reasons why a brand will approach a particular kind of Influencer over another.
Let's get into the 4 kinds of Influencers
They usually have an audience of less than 10,000 followers but when it comes to staying true to a particular topic, they are the masters. They literally have a laser focus. They are passionate and loyal to their audience and the knowledge they are passing across. One of their key selling points is their ease of engagement with their audience and how easy it is at this stage to start building a community.
They have a slighter larger audience than Nano Influencers as their following is between 10,001 to 100,000. By the time they get to this stage, they have become experts in a certain niche and are more likely to have diversified their content a bit to share more of themselves and their likes, network, friends and more into collaborations.
They have a following between 100,001 to 1 million. They have become industry experts at this stage, especially when they decide to still focus on a particular topic and not diversify too much. One thing to realise at this point is the fact that there is also the risk of a reduced engagement rate and interaction with their audience when they work with brands.
Their following is just massive. Think anything from 1m followers upwards. Depending on the niche and personality, they can command a high engagement rate but one thing is certain, whatever they talk about, everyone will hear about it. In my experience, they are great for brand or product awareness.
Understanding the 4 kinds of Influencers there are and knowing their strengths will help you (the Influencer) know where you fit in & you (the Brand) know how to identify them and use them.
