Do you remember the several times Facebook, Instagram, WhatsApp, even Twitter and other platforms have been down because of one issue or the other?
Just imagine you were a brand with a time-bound campaign and several social media influencers had been contracted to achieve a target. What could they have done then? NOTHING. That is money wasted.
Do you know why? Because their platform of choice is not controlled by them. You can avoid such situations by using Blogger influencers instead.
Brands should work with Bloggers more than social media influencers because they have control over their platforms and are very prepared for any eventualities. In the long run, they are a more profitable fit for brands or businesses looking for online influence.
The 8 Reasons Brands Should Work with Bloggers
1. Evergreen content
The products and services rendered by organisations are evergreen, that's why they last for years and years. How better to showcase these products and services than via long-form content formats which are best on blogs? This means your brand will always be relevant within the context of SERPs and the searches people make - regardless of their ages, locations and professions.
2. Actual people with real experiences
Blogs are usually started from a desire to share personal experiences or purchases - from travel to fashion to events to makeup and so on. This varies from social media where accounts with no backstory to the owner or with instant celeb status tries to tell people about a product or service. It is easy to see that bloggers are normal people with normal and their evolution is visible across their posts over time. It is easier to listen to them and believe what they say.
And because they are real people, it is easy to relate with them thereby enabling them to build a community of loyal readers/visitors.
3. They are thought-leaders who have authority
You become a thought-leader by saying the same thing, over and over again in different ways. That's my definition anyways, here is another definition I like. But it is actually true and long-form content helps you to build that authority over time. A blogpost on a certain topic will always be at the top of searches and will always be the reference for others to follow or believe. Once you are identified as a thought-leader, your opinion and ideas are invaluable. Social media content is transient and unable to deliver the kind of lasting relevance a blog does.
4. Long-form content to share all the brand benefits
Tell me one social media platform with no character limit for the caption? None. That's the reason why on social media is most-important to communicate a singular message/idea/thought at a time. It is also advisable to repost/repurpose/reuse overtime because the algorithm moves fast and pushes past content to the bottom of the feed where it is left forlorn and forgotten - content even as recent as 2 months ago.
With a blog, you can utilise long-form to breakdown a variety of products and services with details of each and links to drive adoption.
